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Sell side support

Competitor Research, Market Studies, Financial Assessment and Strategy

A leading US franchisor needed to reassess the characteristics of demand and competition in China for fast care automotive repair and aftermarket parts distribution. The market dynamics had changed rapidly, and leadership was concerned that their strategy and structure were not positioned to capture demand.


The company had a master franchise agreement in China that was languishing, and they needed to reevaluate their position as well as find a model to drive growth. Leadership wanted to confirm or refute the strategy proposed by the current operating team; to challenge the proposal with an independent assessment; to define market dynamics and qualify as well as quantify opportunities. Alaris:

  • Led a national-level consumer market study for primary quantitative and qualitative research that generated psychographic profiles for target consumers and market positioning strategies

  • Gathered and analyzed primary and secondary data on the aftermarket supply chain and quick service markets and related automotive service providers

  • Qualified and vetted suppliers and distribution partners

  • Defined pricing and supply chain strategy for Asia-sourced parts

  • Developed financial models and operating models

  • Supported the transition from the current master franchisor to a new financial buyer


Key Results

Built financial and operating models to quantify and define the growth strategy

Identified targets and negotiated short listed candidates through to sale

Created a strategic brand positioning approach used to grow business in China

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